Websites, applications, AI and data work — for people who know exactly what is going wrong in their business and have no reason on earth to know whether that needs WordPress or React.
Because you will be changing the prices and the photos yourself, and you should not have to ring anybody to do it.
There is no polite way to say this, so here it is plainly: most businesses need less than they are sold. A great many websites that were quoted as custom builds should have been WordPress, and a great many “we need an app” conversations end with a spreadsheet problem and a two-week fix. We would rather tell you that at the start than take the bigger cheque and lose you afterwards.
Find the sentence that sounds like your situation. Underneath it is what that actually needs and what we would build it in — because you should not have to learn our vocabulary to buy from us.
You need a website that works and gets found — who you are, what you sell, where you are, and a way to be contacted. Five to fifteen pages.
Because you will want to change things yourself — a price, a photo, the Eid hours — and WordPress means you can. A custom-coded site of this size costs more and then charges you every time a word changes.
You need a store — a catalogue, a cart, payments, delivery charges, and stock that goes down when something sells.
Shopify if you want it live in weeks and never want to think about servers. WooCommerce if you already have a WordPress site, or you want to own every part of it. Building a shopping cart from scratch is a solved problem — we do not charge you to solve it again.
You need an application, not a website. People log in. They have different permissions. Records are created, approved and searched. Something is calculated.
This is the line where custom becomes the honest answer: your process is yours, and no off-the-shelf product knows it. React and Next.js are what we reach for by default; PHP and Laravel when the job is steady record-keeping and page-at-a-time suits it better.
You need an integration — your existing system passing data to another one automatically, instead of somebody retyping it every evening.
The stack is decided by what you already own, not by us. Nothing gets replaced if it does not need replacing — this is often the cheapest project on this page and the one that saves the most hours.
You need one repetitive job named before anything is built — answering the same customer questions, reading documents, sorting enquiries. AI attached to a real task, not bolted on for the word.
The useful version is almost always an assistant that knows your material — your catalogue, your policies, your past jobs. If we cannot name the job it replaces, we will tell you it is not worth building yet.
You need the numbers in one place, updating themselves — a dashboard you can open on a Monday morning instead of three people rebuilding the same spreadsheet.
First the plumbing, then the picture. Most dashboard projects fail on the data, not the charts — so the first question is always where the numbers come from and whether they can be trusted.
None of these sound like you? That is common and it is not a problem. The three questions below are the whole method — bring us the situation in your own words and we will work it out on the call, free.
There is no mystery to this and no reason to hide it. Whatever you are building, the answer falls out of these three.
The single most expensive mistake is a site that needs a developer every time a word changes.
This is the real border between a website and an application, and it decides most of the budget.
Something the public must discover is built differently from something your own staff log into.
Everything above lands in one of these. Web and app development have pages of their own — the technologies are listed last on purpose.
Everything the public sees. Sites that load quickly, read properly on a phone and can be found by someone who has never heard of you — plus the online stores that grow out of them.
Usually WordPress, Shopify or WooCommerce; custom-coded when the job genuinely needs it.
Web Development in full →The work that has no off-the-shelf answer, because the process being automated is yours and nobody else runs it quite that way. It is also what we do for ourselves — RetailWiz is our own software, running in shops since 2001.
Usually React and Next.js, or PHP / Laravel where the job suits it. The choice follows the job, and we explain it before you pay for it.
App Development in full →AI pointed at one repetitive job you can name. If we cannot name the job, we will say so rather than sell you the word.
Built with LLM integration and RAG over your own documents, wired into the tools you already use.
AI Integration in full →Getting the numbers into one place, keeping them trustworthy, and then making them answer a question somebody actually asked.
Usually Python for the pipeline and a BI layer on top. We start with where the numbers come from, never with the charts.
Data & Analytics in full →Every one of these gets used at you as though you should already know it. Here is what they actually mean.
You describe the problem in your own words. Fifteen minutes, no charge, and no obligation to buy anything at the end of it.
On anything substantial we write down what is being built, in language you can check. If we disagree about anything, it is cheapest to find out here.
A small, well-defined job gets a firm price. A larger one gets an estimate against the written scope, and we tell you what would move it. Either way the number is attached to something specific.
You see it while it is being made, not at the end. Changing your mind early is normal and costs little.
It goes live, you are shown how to run it, and you know who to ring. Anything that breaks in the first ninety days is our problem, not a new invoice.
No — it is the normal starting point. Describe what is going wrong in your own words and we will tell you what it would take to fix it, including when the answer is something small.
Because a business that was oversold once does not come back, and we have been trading since 2001 on people coming back. If a five-page WordPress site solves it, that is what we will say.
Usually. Most business software can be made to talk to other software through an API, and integration work is a large part of what we do — including with our own RetailWiz products.
No. We work across WordPress, Shopify, PHP, React, Next.js and Python, which is what lets us recommend honestly rather than recommending the only thing we know.
Whichever you prefer. You can buy hosting in your own name and we will tell you what to buy, or we can host it and bill it monthly as a separate cost. The domain is the same choice — and if your instinct is to have it in your own name, that instinct is right. It is yours and you should be able to take it anywhere.
For the first ninety days, anything that breaks is ours to fix and not a new invoice. After that you can put it on a monthly plan or simply call us when something is needed and pay for that work. Both are offered, and neither is compulsory.
Yes, and we quote international work in US dollars. We have been running our own software in businesses since 2001, so working at a distance with people we do not see is the normal case rather than the exception.
Honestly, that depends more on you than on us. The building is rarely what holds a project up — waiting for text, photographs, logins and decisions is. Projects where the client has the content ready move quickly, and we will tell you at the scope stage exactly what we need from you and when.
Retail and inventory systems running in shops across Pakistan since 2001. It is the reason the advice on this page is not theoretical — we maintain our own products too.
A customer statement out of RetailWiz — the balance, and every transaction that made it. Not a screenshot: the actual interface, rebuilt in the page. It is the same standard of work we would put into yours.
| S.No | Date | Vr. # | Particuler | Debit | Credit | Net Balance |
|---|---|---|---|---|---|---|
| 1 | 01-07-26 | BB/F | Balance brought forward | 65,000.00 | — | 65,000.00 |
| 2 | 01-08-26 | INV 393 | Sale Invoice 393 | 16,200.00 | — | 81,200.00 |
| 3 | 04-08-26 | CR 118 | Cash Received | — | 22,000.00 | 59,200.00 |
| 4 | 07-08-26 | INV 413 | Sale Invoice 413 | 18,375.00 | — | 77,575.00 |
| 5 | 07-08-26 | CR 131 | Cash Received | — | 18,000.00 | 59,575.00 |
| Total | 99,575.00 | 40,000.00 | 59,575.00 | |||
| S.No | Date | Vr. # | Particuler | Debit | Credit | Net Balance |
|---|---|---|---|---|---|---|
| 1 | 01-07-26 | BB/F | Balance brought forward | — | 358,600.00 | 358,600.00 |
| 2 | 03-08-26 | GRN 217 | Purchase Invoice KT-8841 | — | 214,200.00 | 572,800.00 |
| 3 | 05-08-26 | PV 042 | Payment — cheque | 160,000.00 | — | 412,800.00 |
| 4 | 07-08-26 | GRN 229 | Purchase Invoice KT-8863 | — | 96,400.00 | 509,200.00 |
| 5 | 07-08-26 | PV 049 | Payment — cash | 96,400.00 | — | 412,800.00 |
| Total | 256,400.00 | 669,200.00 | 412,800.00 | |||
RetailWiz — Ledger Statement. See the whole product →
Fifteen minutes on a call, no charge, and you will leave knowing what to build — whether or not you build it with us.